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The Value of a Smile

Here’s one to think about – marketing experts tell us that all those “abnormally happy” faces we see in television commercials actually add believability to the product being sold. In other words, we are much more likely to purchase a product that’s being demonstrated by someone who is smiling. Now the drill down—it matters whether your store associates are happy . . . and smiling. Happy staff make happy shoppers . . . happy shoppers make happy customers . . . and happy customers bring many happy returns.

Have fun out there!

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