Here’s a practical suggestion that can be quite informative: assume various shopper perspectives, then, shop your store. For example, if you are not physically disabled, sit in a wheel chair to shop. Start outside, as even your entryway might add to your perspective. Carry a squirming child to see how quality is communicated to the young mother. Ask 4 or 5 staff members to shop the same rack you're shopping. Cramped? You get the idea. Every perspective needs to be “WOW’d” individually if you want to communicate a “shopper-first focus.” Then again, isn’t that what we are all about?