If a not-for-profit is to thrive in the years ahead, it must no longer assume business as usual. Everything about everything it does must be with "purposeful intentionality."
Winners will not be winners by chance.
NO FEE CONSULTATIONS
Serving the nonprofit and small business community is a rich tradition with Talon Company. We are aware, however, that not every organization or business can afford to retain a consultant's services despite perhaps a compelling need to do so. This is often the case with organizational or business start-ups, financial distress, business reversals, loss of funding, or other. For that reason, we are committed to providing our consulting services free of charge to as many organizations and small businesses as is feasible to our schedule.
If you would like your organization or business to be considered for this service, please send us a brief email with the following information.
Following receipt of a request, we will schedule a telephone call to discuss more fully. All requests will receive a response.
(NOTE: Direct expenses necessary and agreed upon for fulfillment of the contract will be billed to the selected entity. Every effort will be made to avoid, or minimize, direct costs.)
CHOREOGRAPH THE SHOPPING EXPERIENCE
Research suggests that customers prefer service that improves as the shopping experience unfolds. This says that checkout should be a highly choreographed process designed to impress the customer. It is the punctuation point on the entire shopping experience. Always be sure that you end it with an exclamation point . . . not a question mark!
HAPPY CUSTOMERS HAPPY RETURNS
Here's one to think about -- marketing experts tell us that all those "abnormally happy" faces we see in television commercials actually add believability to the product being sold. In other words, we are much more likely to purchase a product that's being demonstrated by someone who is smiling. Now the drill down -- it matters whether your store associates are happy . . . and smiling. Happy staff make happy shoppers . . . happy shoppers become happy customers . . . and happy customers bring many happy returns.
GIVE ME A REASON
Recently, a nonprofit leader asked me a very straightforward question: "Why should I hire Talon Company to evaluate my retail operation?" Very pointed, don't you think! In lieu of answering, I asked these questions of him.
So — how would you have answered these questions? If you are less-than-satisfied with any one or more of your responses, you're probably leaving thousands of dollars on the table every year. Honestly!
Enough of a reason?
(Check back frequently for more Quick Tips.)
Rus brings more than 30 years as chief executive of various public and nonprofit organizations to his work as principal and consultant for Talon Company. During the latter years he started several retail thrifts and consulted with multiple executives on issues ranging from startup to complex growth strategies.
Rus’ substantial creativity and relentless pursuit of the exceptional helped him develop a unique expertise in the fledgling field of nonprofit business. He has guest lectured at several colleges and universities as well as served as an adjunct professor of management, sales, advertising, and personnel. In 2002, he was a candidate for the Illinois State Senate, has an MPA from Northern Illinois University (NIU), and did Ph.D studies at both NIU and University of Florida.
As Talon Company's leader, Rus challenges clients to keep aggressively abreast of the changing dynamic of nonprofit funding. "Extraordinary times require leaders of nonprofits to probe proactively for non-traditional funding streams. Aggressive leaders will add business opportunities as a distinct category of their daily environmental scan. "Success is rarely accidental: it must be aggressively pursued with knowledge."
Rus can be contacted at RKinzinger@TalonCompany.com.
P.O. Box 6392
Bloomington, IL 61702
(Toll Free) 815-230-1881